In spite of the recession and the still recovering economy, generosity remained abundant in the US. The philanthropic community has been notably active in the previous year, with about 64 million volunteers and 65 percent of households donating to a charity or a specific cause. As a whole, foundations, corporations, and individuals gave about $298 billion.
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While philanthropic work in the US continues to be a strong driving force in promoting social change, Laura Arrillaga-Andreessen noted that there is still much that can be improved. Ms. Arrillaga-Andreessen, who teaches four philanthropy courses at Stanford, has made materials on studying and teaching philanthropy available online to encourage other learning institutions to start their own programs.
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Majority of the donors to philanthropic ventures are driven by emotion or a generous feeling. Therein lies a great but yet untapped potential because there are greater things that can be achieved when people take time to learn about the potential impact of their donations.
Shifting from emotion-driven giving to strategic philanthropy can empower the givers. The new generation of philanthropists is hungry for more information, and they want to know just how much impact their efforts and donations will have. In giving them the materials they need, they can go beyond being passive givers who are just hoping that their contribution will help and become effective planners and implementers of social change.
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This Twitter page on Alex von Furstenberg is regularly updated with links to stories about developments in philanthropy around the nation.
