Tuesday, March 5, 2013

Self-fulfillment: Why the rich really give



In a time filled with news about an unstable economy, unemployment, and terrorism, it is refreshing to see the following headlines: “Alex von Furstenberg supports American Tall Ship Institute,” “Warren Buffett and Bill Gates' ‘giving pledge’ gets 11 more billionaires to pledge half of wealth,” and “Former NFL team owner champions controversial causes.” Such good news reminds people that there is still something good happening amidst the chaos, and this includes the wealthy helping the less fortunate.


Image Source: elitedaily.com


But why do the rich support charity? The Wall Street Journal states that the rich may have an altogether different reason behind why they give.

A philanthropy study conducted by the Center on Philanthropy and Bank of America found that 46 percent of respondents said that giving to charitable institutions had a “greater impact on their own personal fulfillment” than on those who received the donations; only 20 percent believe that their contributions make a major impact on organizations they support, and only 6 percent believe that their contributions are going to help improve society.


Image Source: realsimple.com



To make things simple, these people actually do not believe that their contributions will make a significant impact to the world; however, they still continue with their philanthropic efforts because it makes them feel good. The article notes that philanthropists are aware that “changing the world through charity can often be an illusion since the problems they’re trying to solve are so vast and complex” but they “feel better for trying, and charity makes them better people.”


Image Source: keysforthelessfortunate.org


The Diller-von Furstenberg Family Foundation (DVFF) serves as the headquarters for Alex von Furstenberg’s philanthropic efforts. Visit this website for a list of the organizations DVFF supports.