Young businessmen and philanthropists like Alex von Furstenberg venture into the type of practice that combines their companies’ marketing goals with their desire to sustain community well-being. This is called strategic philanthropy.
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According to growth strategist Paul Lemberg, strategic philanthropy is a move that connects companies with not-for-profit organizations. This is a way for industrialists to work for both the common good within the community while achieving parallel benefits. Listed below are some of the valuable benefits of strategic philanthropy:
• Exposure - Companies can go from being “just like everything else” to making something that creates a difference.
• Values - This is the perfect way for companies to demonstrate their philanthropic values and show that they are sincere in helping others and not just there for the profit.
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• Unity - Through strategic philanthropy, giving is integrated across places and strengthens unity among people.
• Impact - With this kind of positioning, it creates a win-win situation for both the companies’ bottom line and their respective communities.
• Maximum work - Companies have a clear picture of where to focus their resources on to deliver goodness in the communities.
• Sales - Consumers and clients love to do business with philanthropists because they know that philanthropists genuinely care about the community.
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“What can my business do to help the community?” More and more entrepreneurs ask this question to get that parallel benefit as well.
More information is available on this Twitter page.
