A lot of organizations out there may be wondering what kind of fundraising they should do in order to get more donations. And with the advent of the Internet and social media, online fundraisers are fast becoming very popular.
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| Image Source: ventureneer.com |
However, this question remains: Which of them is better?
An infographic by Connectad.ca provides the following facts:
• Offline fundraising is still the preferred vehicle, as 90 percent of donations come in offline.
• Online donations are growing at a very fast rate, with more people donating online every year. In addition, this growth represents both the total revenue and the amount of donors.
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| Image Source: guardian.co.uk |
• Online donors are younger (22 to 55 years old), have higher incomes (32 percent of them earn more than $100,000 a year), give more the first time (an average of $62), and give more over time ( at around $118 to $197) than offline donors, who are older (45 to 75 years and older), earn less (only 18 percent of them earn more than $100,000 a year), give less the first time (an average of $32), and give less over time (around $51 to $72).
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| Image Source: frogloop.com |
As donors acquired from online fundraisers who donate through multiple channels are worth more than thrice those who use only a single channel, perhaps it is safe to say that the best solution for charities wanting to maximize their cash flow is to use multiple channels, both online and offline.
Alex von Furstenberg is committed to changing lives and making a difference, and makes these possible through the Diller-von Furstenberg Family Foundation. You can find more information about Mr. von Furstenberg’s philanthropic efforts by visiting this website.
