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Shoppers and consumers these days are much smarter and demand more than just products and services from your company. It is no longer enough to just have the best products and services in the market—you also have to help improve the community and society at large.
One of the ways to create a positive impact on the society is by involving your company in charitable causes. But a lot of companies don’t know where to start. Philanthropists and businessmen like Alex von Furstenberg stress that wanting to start is the first step. The second step is choosing a local charity.
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Choosing a local charity is actually easy. The most important thing to remember in selecting a charity is that it should be in-line with what your company sells and believes in, as causes that mean the most to you and your employees will inspire you to do more. For example, if your company sells food, it is advisable to support an organization that helps feed the homeless and indigent people because it will highlight the fact that your company places utmost importance in helping end world hunger one step at a time.
Your company can also provide goods or services for free, donate a percentage of the sale of your products, ask employees to serve as volunteers, or sponsor an event that raises funds for charity.
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All in all, helping a cause or a charitable organization is not difficult; all it takes is the desire to take the first step.
For more information, visit the Diller-Von Furstenberg Foundation website.
