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While nearly every type of business, from small companies to large organizations, has sought to do its part in providing help to society through CSR projects, current methods can’t keep up with the pace of needed changes. Good intentions may not be enough when companies do not know the best, most direct way to give back to the community. Likewise, the intended beneficiaries of social responsibility may not always be able to communicate their needs to the entities that could provide the necessary aid.
This is why companies seeking greater impact of their CSR projects should look no further than the possibilities opened by modern technology. These days, an emerging method is through online fundraising. Through sites that call attention to social realities, individuals pool their resources and donate to support a proposed solution to problems.
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Companies looking for better ways to donate can turn to crowdfunding sites to improve their current CSR programs. Through available technology, the process of gathering donations and bringing people under a single cause has been made easier than it was before. What used to take months to complete can now be done in a matter of days.
In addition, crowdfunding allows companies to participate in worthy causes in a highly transparent channel. The other participants and recipients of the donations know exactly how companies have helped the cause and businesses get the immediate boost to their image.
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Alex von Furstenberg does his part to help communities through the Diller-von Furstenberg Family Foundation. Visit this website to learn about the organization’s goals and methods.